Recently, Testpoint selected participants for a very interesting market research, a quantitative product test, carried out in Rome in a central location. The test aimed to evaluate new tablets, focusing separately on the display and the body. Here is how the test was carried out.
The product test
The test took place in Rome in a central location and involved 80 people. They were tablet users, half of them users of mid-range tablets and half of them users of high-end tablets.
The objective of the test was to compare materials: for this reason, participants had to first evaluate and compare 10 tablet screens, different for the two categories of respondents, comparable to the type of tablet they were used to using and compatible with their spending budget: a little smaller for those accustomed to using mid-range tablets, larger and more cutting-edge for users of high-end devices. At a later stage, 10 bodies were compared.
After examining the screen models (graphics, interface, colors, brightness, screen size), the respondents had to answer some questions in an online questionnaire by connecting to a link that was provided to them.
Immediately after, they moved on to another workstation where 10 bodies of different materials, textures, colors and designs were arranged. For the bodies, the material to be examined was the same for all respondents.
Even at the end of this second phase, they had to answer the questions in the questionnaire regarding the physical part of the device (ease of handling, color, material, tactile sensation). The whole thing ended with a ranking of preferences.
The interview lasted about 60 minutes for each respondent.
